Planning for aSuccessful Webinar

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Best Practices: Planning for a Successful Webinar

November 13, 2017

by Zki, Zki Communications

In the beginning, there is the word

A successful webinar plan must begin with a clear understanding of the goals and benchmarks to be met. Roles and responsibilities need to be defined and your plan of action plotted.

Who is to be invited, and how

A list of guests to be invited needs to be compiled and a determination of how and when each of these people will be contacted.

Who will be the presenters be

We speak with each presenter to gather all of the presentations materials in order to organize and test them. We also make sure that each of the presenters is familiar with the process, the technology and the flow of the webinar and their role as well as the roles of others in producing the event. This requires a rehearsal.

Who does what during the webinar

The roles of everyone involved must be defined early in the planning segment. Aside from the moderator and presenters, the role of the webinar technician is to:

- Review webinar protocol before the sessions

- Switch between the presnenters and moderator

- Monitor the presentation

- Support and assist the presenters

- Troubleshoot any issues

- Record the session

- Make adjustments when necessary

What happens after the live event

After the event, the technical team will:

- Provide a video recording of the event

- Host the video on a server

- Provide a finished copy to the client


ZKI is the founder and owner of Zki Communications. In June of 1989, our company was founded on the belief that we were uniquely capable of producing high quality, easy to understand, memorable messages. Changes in the economy had put the market in flux. Businesses found themselves caught in the paradox of a growing need to communicate and dwindling budgets with which to do it. At ZKI Communications we make messages easy to understand and memorable. More information is available on our website, http://zki.com.


Summit Management Services has been empowering our clients to have consistently successful meetings for over three decades. Schedule a meetings analysis today by calling our President Joe Lipman at (973) 239-4005 or email joe@summitmgt.com.